💸 1️⃣ Friends, Family & Fools (FFF)

This is the most emotional capital.
They invest because they believe in you.
They don’t expect 100x — they expect you to do your best.
This type of money builds your first version, not your empire.

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👼 2️⃣ Angels

Angels are still emotion-driven, but a bit more strategic.
They usually invest in problems they understand — either professionally or personally.
They care about the mission and the founder.
For most, a 3–5x return is a great outcome.
They often choose between investing in you… or remodeling their kitchen.

(Yes, really.)
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🏦 3️⃣ Venture Capitalists (VCs)


VCs play a different game — one of portfolio math.
A typical fund invests in 100 startups.
They expect 99 to fail and 1 to make the fund.

That one win must return the entire fund —
so they only bet on startups with 100x potential and multi-billion-dollar markets.

As one Tier-1 investor once told us:
“If a founder sells for $60M, it’s a win for them — but a failure for us.”

VCs don’t invest in “great businesses.”
They invest in fund-returning opportunities.
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🎯 The Takeaway

It’s not about being “fundable” or not.
It’s about aligning your goals with the right kind of investor.

If you’re building a trillion-dollar company, go for VC.
If you want steady, profitable growth and freedom, angels may be your best allies.

The key is understanding who you’re talking to — and why they say “yes.”